Company

The story of Albertengo is the story of a family that began in 1905 with bread and then turned to panettone, transforming it into an authentic symbol of excellence. In Torre San Giorgio, in the heart of Piedmont, tradition and innovation have come together to create the famous Moscato Panettone and other unique specialities. A journey of passion, challenges and success, between solid roots and a look to the future.

In 1905, Giovanni Battista Albertengo officially opened the bakery in Torre San Giorgio, continuing the family’s centuries-old tradition. In an agricultural context, the family stood out for quality and reliability, becoming a point of reference in the area.

Later, Michele Albertengo, grandfather of Livia and Massimo, the current owners, ran the company between the two world wars, combining passion and confidence in the future. Flanked by his wife Lucia, the soul of the family, Michele wisely expanded the business until 1954, leaving a legacy of knowledge and entrepreneurial spirit.

In the 1950s, Domenico Albertengo, with the support of his wife Caterina, introduced high quality flours from selected mills, breaking with the local tradition of exchanging flours through the “chersuva” system, and then started producing panettone cakes, a decision that laid the foundations for the company’s future success.

In 1988, the specialisation in panettone made the Albertengo brand a symbol of quality. Two years later, in 1990, Moscato Panettone was born, a symbol of innovation that opened up new horizons for the company.

For the Albertengo family, care in the selection of raw materials and the link with the territory are fundamental values. In 2012 the ‘Hazelnut Project in Alta Langa’ was launched: Tenuta San Giorgio Pian delle Violette’ was born, dedicated to the cultivation of 14 hectares of hazelnut groves with 7,000 Tonda Gentile delle Langhe trees. This project strengthens the company’s territorial roots and enhances the quality of panettone and colomba icing, thanks to a unique and precious ingredient.

In 2020, Albertengo continues to celebrate its connection with Piedmont with the creation of the “Selezione Piemonte” line. This range of panettone and colomba cakes combines exceptional ingredients with a passionate artisan tradition. The inimitable aromas and flavours of these raw materials, from butter to flour, from hazelnuts to wine, are an authentic tribute to the rich tradition of the Piedmontese land.